Being the Bay

It's not easy being green..... Actually Kermit was wrong. It really is easy and fun. My husband and I started Be The Bay just for fun. The idea came to us in 2007 and then we drew the "Have a Nice Bay" logo. We're professional environmental scientists who are frustrated with the gap between Science and real people. Real people may read scientific journals, but we don't know many of them. Most real people we know just want to understand (in actual English) how the Bay is doing, or what they can do to help. So we put our non-stop doodling to work and created a line of Bay-themed apparel and eco-friendly items. We write newsletters and blogs about how the Bay is doing, offer simple tips anyone can do at home to help the Bay, and we donate at least 10% of our annual profits back to support Bay restoration and education projects. Since 2007, that percentage has been between 20-25%. Did I mention we were scientists, not business majors?
Anyway, that's our story and we're sticking with it. We hope to encourage other Bay businesses to adopt a similar model and give back to the Bay.